October 11, (THEWILL) – Akwaaba African Travel Market has bagged a mutually beneficial arrangement with the leading travel company in West Africa, Wakanow.
In the partnership, both companies will ensure the 18th edition, Akwaaba African Travel Market, achieves its desired purpose.
The travel fair, which will be held at the Convention Centre of Eko Hotels & Suites from October 31, 2022, and November 1, 2022, will receive over 3,000 visitors across Africa.
The annual African travel Market has become one of the top five travel events in Africa and the leading tourism marketing platform in West Africa.
Over the years, it has attracted exhibitors from over 20 countries. Major highlights of the 2022 travel expo will be the 2nd edition of the Africa Travel 100 Women Awards, the Youth in Tourism Conference and the Medical Tourism session.
Founder of the Travel Fair, Mr Ikechi Uko, has lauded the partnership, noting that “Wakanow is a great African brand and one of the biggest travel companies in Africa.”
In his speech, “We are happy to associate with such a powerful organisation to grow tourism and travel in Africa. The partnership with Wakanow for this year’s event is special because this year marks the return of the Africa Travel 100 Women’s award at Akwaaba African Travel Market. We will be joined by women of high influence from over 25 countries in Africa for the awards. Wakanow and Akwaaba are winning brands of Africa.”
Also commenting on the strategic partnership, the Chief Executive Officer of Wakanow, Mr Bayo Adedeji, noted that Akwaaba resonates with the Wakanow brand. ‘Wakanow is all about defining the future in the travel industry, opening new doors, and fostering ease of travel, “We are proud to be a part of an event that celebrates what we represent as a brand.”
Organisers of the fair have decided to prioritise Medical Tourism and Health Insurance at this year’s edition. This is because of the increasing importance of Medical Tourism in Africa. The medical tourism session at the 18th Akwaaba Travel Market fair is a landmark event as this would be the first major medical tourism event in Nigeria.
Notable attendees at the session will include hospitals from UAE, India, and other Asian countries. Also, in attendance will be hospitals and medical professionals from Turkey – as the nation is fast becoming the most popular destination for medical tourism with its top-grade facilities and world-class care system.
African and Nigerian Health Management Organisations and specialist hospitals are also expected to join their international colleagues for this event. It would be an opportunity to interact and learn from these international players on how to scale operations to attract both domestic and international medical tourists.
About the Author
Janefrances Ebere Chibuzor is a Tourism Writer at THEWILL
