BEVERLY HILLS, April 04, (THEWILL) – Popular On-Air-Personality (OAP), comedian and actor, Chinedu Emmanuel, better known as Nedu, says he diverted into social media comedy because he wanted to be easily recognised.
Nedu disclosed this on Sunday when he spoke with The Punch.
He said, “I decided to switch (to social media comedy) when I realised that people did not know my face.
It was just my voice they knew. One is only known in the state where one’s radio station has coverage and I needed more than that. That was when I decided that I needed people to know the face and make them know that I could do more than just being on radio.”
Commenting on if social media comedy had paid off for him, Nedu stated that he began because it was lucrative.
He disclosed that while many complained bitterly about COVID-19 lockdown in 2020, he did not have any reason to complain. He added, “The COVID-19 lockdown did not affect me. People wanted to do adverts more, so they contacted us to shoot more adverts and social media skits.”
Nedu stated that the success of the ‘Sister Nkechi’ character he developed made him to do more.
He said, “I started with the ‘Sister Nkechi’ character which did well. When I saw that many people liked it, I realised I needed to do something different because it was becoming too much. I then switched to ‘Officer Jato’. I try as much as possible to keep up with the times and get better by the day.”
On the doors social media comedy has opened for him, the Madonna University graduate said, “It has opened a lot of doors and it is still opening. I am doing this for the money; not just because I enjoy it.”
Nedu also stated that the sky was big enough for everyone to fly in the entertainment industry.
He said: “I am not different. I am just me and I try to do what is in my head. I am not going to say I am better than any other person. They are who they are and I am who I am. The sky is big enough for everyone to do what they have to do.”