January 17, (THEWILL) - Some football's biggest stars, have collaborated with sportswear giant Adidas to design the latest edition of their iconic Predator boot. England internationals Jude Bellingham, Trent Alexander-Arnold and Alessia Russo, have all provided input into...
September 12, (THEWILL) – Manchester United have collaborated with Adidas to release a new fashion collection called LFSTLR, with popular Nigerian singer, Adekunle Gold, one of those featured in the marketing.
The 36-year-old Afro-pop artist, known for blending...
July 31, (THEWILL) - Manchester United announced on Monday, the extension of their longstanding partnership with official kit supplier, Adidas, ensuring a continuation of the collaboration for an additional decade until June 2035.
The new deal, valued at a...
May 13, (THEWILL) - Adidas, giant fashion brand, has decided to sell its unsold Ye merchandise.
This was made known by the Chief Executive Officer, of the fashion brand, Bjorn Gulden, at an investors’ conference on Thursday.
According to him, Adidas...
May 05, (THEWILL) - Adidas, German sportswear giant, has reported a hefty first-quarter loss on Friday.
The company acknowledged that its split from controversial US rapper, Kanye West, was hurting its bottom line.
The company booked a net loss of €39...
May 04, (THEWILL) – Investors in Adidas, German sportswear giant, have filed a lawsuit against the company at a US court over its cancelled partnership with controversial rapper and designer, Kanye West, saying the company should have been...
March 08, (THEWILL) - Giant fashion brand, Adidas, has been left stranded with Kanye West's Yeezy products months after terminating contract with the singer.
The brand, on Wednesday, said that it was weighing on what to do with its...
October 25, (THEWILL) - Adidas has severed ties with controversial rapper and designer, Kanye West, over his anti-semitic remarks.
In recent weeks, West has gone on several anti-semitic rants on social media.
On Instagram, the rapper alleged that Jews control Hollywood....
October 08, (THEWILL) - German sportswear giant, Adidas, has put its partnership with Kanye West under review on Friday, after the US rap star triggered a furore by wearing a “White Lives Matter” T-shirt at Paris Fashion Week.
“We have...
BEVERLY HILLS, February 17, (THEWILL) – Well, it looks like that million dollar isn’t so measly after all.
Days after Kanye West went on a long Twitter rant calling out athletic wear company, Puma for trying to “divide the family”...