January 25, (THEWILL) –Â 2022 started on a good note for Nigerian singer, Ade Ebenezer popularly known as Olakira as he’s recently bagged a massive global endorsement deal with vehicle manufacturer, Maserati.
This first-of-its-kind deal is in recognition of his smash hit, Hop In My Maserati, which has continued to receive global acclaim.
Maserati is an Italian luxury vehicle manufacturer established in 1914. Known for its exotic and luxurious cars, the Maserati brand in over 107 years has made luxury cars for the social elites.
In a video shared on the brand’s official Instagram page, the singer could barely hide his awe at the amazing deal he surprisingly received during a recent foreign trip.
As part of the deal, the superstar has access to Maserati luxury cars in any country he visits.
This is also the first time the Maserati brand is going into collaboration with an African artist.
Moreover, Olakira is a record producer and multi-talented instrumentalist whose music genres range from Afro-Pop, R&B, and Afrobeat.
Joy Onuorah is a business journalist and brand communications specialist covering financial markets, artificial intelligence, digital economy, and the ideas reshaping business across Africa and the global market. Beyond her reporting for TheWill, Joy uses brand strategy, storytelling, copywriting, and high-value SEO to help brands build lasting market authority.
