August 10, (HEWILL) – Lionel Messi’s surprise move to Inter Miami is set to significantly expand the profile and viewership of Major League Soccer (MLS) in the United States.
The 36-year-old Argentine icon joined the Florida club last month after a trophy-laden career in Europe. His arrival has already drawn global attention, with fans scrambling to buy tickets and Inter Miami jerseys. Searches for Inter Miami skyrocketed after Messi’s signing was announced, and fans have been scampering to secure match tickets and club apparel.
Experts predict Messi will also deliver a major boost to MLS broadcast audiences. His debut match attracted Univision’s largest viewership for an MLS game since 2004. With Messi on board, playing with a smile on his face and averaging a goal every half, the league’s popularity among Hispanic and Latino fans is expected to surge.
The 2026 World Cup, to be held in USA, Mexico and Canada, will cap Messi’s time in MLS. His presence is expected to expand America’s football profile in the lead-up to the tournament.
In the long-term, Messi’s shock move stateside cements MLS as an attractive destination for global superstars. It signals a new phase in which the league can grow to become competitive with top European clubs for elite talent. Clubs may not have the type of financial heft that clubs in the Saudi Pro League can boast of but applying Messi’s influence is a good place to start.
About the Author
Jude Obafemi is a versatile senior Correspondent at THEWILL Newspapers, excelling in sourcing, researching, and delivering sports news stories for both print and digital publications.
