September 21, (THEWILL) – The Lagos State University (LASU) has been crowned the winner of the highly competitive PR Pitch Competition at the maiden edition of PR Fest 2024, a weeklong celebration of public relations, creativity, and culture.
The competition, held on the opening day of PR Fest, saw Lagos State University (LASU) and Yaba College of Technology (YABATECH) go head-to-head in a fierce contest of strategic communication skills.
Both teams showcased outstanding strategies on how to position Lagos State as a top tourist destination, utilising its rich cultural heritage. LASU’s pitch stood out, impressing the judges with its innovative and compelling PR plan.
The winning team proposed a multi-faceted approach, combining digital storytelling, immersive experiences, and strategic partnerships to elevate Lagos State’s global reputation as a cultural hub. Their creative ideas and well-executed presentation earned them top marks, leading to their well-deserved victory.
Commenting on the competition, Mrs. Comfort Obot Nwankwo, Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), praised both teams for their hard work and creativity.
“This competition has truly demonstrated the power of public relations in shaping narratives and influencing perceptions. LASU’s performance was exemplary, and we are excited to see the future of PR in the hands of such talented young professionals,” she stated.
As part of their prize, the LASU team received the winner’s trophy and the sum of N100,000, while Yabatech was awarded the sum of N50,000 and a runner-up trophy.
The presentation took place at the grand finale of PR Fest, held at Muson Centre. The judges for the pitch competition were Mr. Bolaji Abimbola, CEO of Indigo, and Mr. Bamiji Adeleye, CEO of Alderfort.
The PR Pitch Competition was one of the key highlights of PR Fest 2024, underscoring the importance of strategic communication in promoting culture and tourism in Nigeria.
The event also marked the beginning of an exciting week of activities, including lectures, cultural tours, and networking opportunities aimed at fostering creativity, collaboration, and innovation in public relations.
Janefrances Ebere Chibuzor is a Tourism Writer at THEWILL
