December 16, (THEWILL) – Salient issues arising from the annual Conference of the Chartered Institute of Stockbrokers (CIS) held in Abeokuta, Ogun State, recently brought to the fore the need to take capacity building for financial journalists more seriously.
The session was created to enable those of us that crossed the carpet from different backgrounds, ranging from Law to Journalism to discuss what motivated us to become stockbrokers and how the profession had enhanced our career path.
As a parting question, the moderator, Dr Mohammed Momoh, asked each of us what should be done to improve the training of stockbrokers. My response was totally different. I seized the opportunity to appeal to the market regulators and operators to do a lot more in the training of financial journalists.
These are the media professionals that report the activities in the capital market. Their stories and analysis can make or mar the market. At the basic level, the government, market regulators, operators, investors and analysts consume media reports for sundry reasons.
Financial Press as a critical Stakeholder
From the perspective of the constitution, the press is the watchdog of the society. They are to hold those in offices accountable through professional reportage of their (the leaders) activities. The press informs, educates and entertains. But the myth about this great profession is that a journalist does not need to be a specialist in finance and investment to report and analyse the capital market. He does not require a strong background in medicine to report the healthcare and the same applies to other sectors
This is why journalism is called an eclectic profession just as lawyers call theirs sui generis. This means they possess a broad-based knowledge. Journalists are not magicians and they need not have extra-sensory perception. All they do is to gather information from authentic sources and speak to experts. They must be very careful not to be misled by pseudo-experts or those who want to play on the inadequate knowledge of a journalist about a subject and exploit this for selfish interest.
Journalists play vital roles in every society. They set agenda on any issue and determine which one deserves prominence at any point in time. Every media organisation has operational philosophy and editorial policy. This manifests in the way they treat news, including their styles .
Some media houses appeal to reason while some appeal to emotion. For instance, two journalists may have the same information about a company that has just laid off 30 percent of its staff. While the first media house casts a headline : ‘Company X downsizes 30 percent Staff’, the other one may use a screaming headline: ‘Earthquake claims 30 percent Staff in Company X’.
The two captions are correct, but one is sensational. Credibility is the hallmark of a responsible media and this imposes on every journalist the need to ensure accuracy of facts and sanctity of balanced reports by talking to all the parties.
A serious journalist is a researcher and must be on top of any story he undertakes to publish or air. The popular saying in the newsroom is that bad news is good news. But there is development journalism and what we call self-censorship when the media considers the far-reaching damages that a story can cause an organization, government or society and either moderates it or kills the story on its own.
Stock Market Reporting and its burden
Of all the desks in the media houses, the most challenging is arguably that of finance, particularly the capital market. Stories from the capital market are not that of bread and butter.
A capital market correspondent must keep tab on all the sectors in the economy as companies are quoted across the sectors. While an insurance reporter is primarily concerned with the insurance sector, his colleague in the capital market on the other hand must know what drives the share prices of insurance companies on a securities exchange and how government policies affect the sector among others.
He must monitor the performance of each quoted company, the company’s compliance with the Post- Listing Requirements of a securities market and investors’ perception of the company. New products are introduced into the market daily and technology is fast shaping all the market activities. The financial press must be on top of this. Are there regulatory lapses ? What about infractions by market operators ? What are the pain points of investors?
How does boardroom intrigues affect the fortunes of shareholders in a quoted company? How many times have you woke up to see some screaming headlines such as: ‘Investors lose N100 billion in Three Trading Days’ and similar captions in the newspaper or electronic media almost daily? Whether the caption is right or wrong is not an issue for debate. It is a question of news judgment which lawyers call legal opinion.
The same story could have been captioned: ‘Bears rule Trading, depresses Share Prices’. Another reporter could peg it from the angle that many investors are taking advantage of share glut to increase their portfolio. Some reporters could dig into the profile of the buyers and sellers to know their motives.
An effective reporter should know that there cannot be transaction without buyers and sellers and the intersection of demand and supply leads to price discovery.
In basic economics, a rational buyer buys low, a rational seller sells high. The critical issue is the depth of the knowledge of those who report the market. They need to be exposed to some basic knowledge of the market dynamics to enable them ask the right questions and be more rational in their news judgment. They should appreciate the nexus between the economy and the stock market as the latter is a barometer that gauges the former.
If there is a misalignment, reporters should ask questions. The quality of stories they push to the public impact investor confidence and market integrity. It is like a crime to tell a journalist how to write his story but the way to manage them is to provide accurate information and explanation.
Every Editor wants what is regarded as a strong copy. But such copies do not have to be sensational or negative at all times. Sensational stories on the market can cause reputational damage for the regulators and operators and cast aspersions on market integrity. This is where training of capital market correspondents should be accorded priority. It is a popular saying that you cannot give what you do not have.
SEC To The Rescue
There is dearth of knowledge in the financial press as new products and services are emerging in a near-exponential progression. This brings up a compelling need to equip the financial press that intermediates between the market and the investing public. I was thrilled to serve as an observer at a recently concluded training organised for the Capital Market Editors by Securities and Exchange Commission (SEC) at its Zonal Office in Lagos.
The uniqueness of the training was the deliberate decision to take them through some technical issues such as : ‘Basic Operations of the Capital Market’, ‘A-Z on Public Offering and Crowdfunding’; ‘Compliance and Regulatory Environment in Nigeria’; ‘Role of Fintech in the Financial Market/Capital Market’; ‘Fintech Modalities and VASP Regulations in the Capital Market’ and ‘Typologies and AML/CFT Red Flags in the Securities Sectors’ amongst others, through the Commission’s Capital Market Institute, led by its Managing Director, Dr Emomotimi Agama.
To demonstrate the premium placed on this training, the Commission’s Director- General, Mr Lamido Yuguda, all the Commission’s commissioners and the top Management Staff were involved . It was quite interactive and unique in content and form.
Mr Yuguda, in his opening remarks, captured the substance and essence of training the financial journalists, especially in today’s world of social media , whereby information gets to the whole world in seconds, saying: ” The role of journalists in promoting market transparency, accountability, and integrity cannot be overstated. This include your efforts to educate investors, simplify complex financial concepts, promote good corporate governance and enhance market confidence.
“Moreover, journalists boost market efficiency by swiftly disseminating information, aiding in risk assessment, and exposing fraudulent activities. Your impact on public perception and market sentiment is significant, fostering a safer and more equitable market, benefiting investors and the wider economy”.
Financial literacy, investor education, implementation of the Capital Market Masterplan cannot succeed without a vibrant financial press. How can a journalist who does not understand the fundamentals of investment objective, risk tolerance educate investor and what drives share prices in the secondary market, report the market accurately and professionally? Profile of investors is changing by the day. They are more interested in analysis than breaking news.
•Oni is Chief Executive Officer, Sofunix Investment and Communications
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