They were disappointed over not being consulted about the deal with “Visit Saudi” before it was made public. Gender equality is important to both and they have expressed their concerns over the potential repercussions and fallout that could result from FIFA’s decision to enter into such a sponsorship agreement.
Human rights group Amnesty International has urged FIFA to speak out on the need for human rights reforms in Saudi Arabia, instead of allowing the kingdom to engage in “sports-washing” their image. Sportswashing refers to enhancing the reputation of a controversial country or organisation through sports sponsorship or event hosting.
Felix Jakens, Amnesty International UK’s Head of Priority Campaigns and Individuals at Risk, stated; “FIFA should speak out about the need for human rights reform in Saudi Arabia and not merely allow its premier women’s tournament to be used for sports washing. Players, coaches and fans should likewise challenge this crude exploitation of their sport by Saudi Arabia.”
The Women’s World Cup, which has been expanded to 32 teams, opens in July with European champions England hoping to win their first World Cup title. FIFA and the Saudi government have not yet commented on the matter.
About the Author
Jude Obafemi is a versatile senior Correspondent at THEWILL Newspapers, excelling in sourcing, researching, and delivering sports news stories for both print and digital publications.
