September 16, (THEWILL) – The Executive Governor of Cross River State, Prince Bassey Otu, recently unveiled the theme for this year’s Carnival Calabar as ‘Season of Sweetness’.
Carnival Calabar’s theme varies every year to align with the happenings surrounding Nigeria and the globe.
Gov. Otu revealed this while officially unveiling the 19th edition of Africa Travel Market “Akwaaba”, which was held at the Eko Hotels and Suites, Lagos.
According to him, the carnival will exhibit rare colours, costumes, floats, pyrotechnics, magic, acrobatics and more through the 12-kilometre carnival route.
He said these were by no means overt expressions of the state and people’s heritage of hospitality and Africa’s warmest welcome.
“I am very pleased that we are here again to share that moment of joy that Calabar, Cross River State, offers the world as Africa’s warmest welcome.
“Carnival Calabar represents the most tangible tourism product in the calendar of events of Cross River state and in Nigeria in general.
“It was and still is a strategic plan for the actualisation of the vision of transforming Cross River State socio-economically through the instrumentality of the performing arts.
“Today, we are here to witness another theme unveiling, which stands our carnival out as an intellectual platform to entertain, educate, and inform our public and audiences”, he said
He said moving forward, his administration would work on rejigging the carnival as efforts would be made on sustainability and inclusion to achieve set goals, exploring a robust public-private partnership framework.
“This is to achieve mutually beneficial relations in naming rights, endorsements, sponsorships, merchandising and activations.
“It is in the realisation of these waiting opportunities that I have directed the children’s carnival, aqua show and the exciting and colourful night of Kings and Queens to return to the carnival calendar.
“This is to create more opportunities for sponsors’ visibility.
“May I also thank the band leaders for their creativity to breathe life into the carnival themes in the past and for a job well done.
“We thank the sponsors, especially our broadcast partner, MULTICHOICE-DSTV, for a wonderful relationship through the past years,” he said.
Otu who applauded the organiser of the travel market, Ikechi Uko, for his consistency over the years noted that “It gives me pleasure to be part of the unbroken staging and exhibition of the 19th AFRICA Travel Market event tagged AKWWABA.
“I also understand that for the second year, the medical tourism platform is being activated with a strong partnership with the Turkish group.
“This is particularly elating because, for every good reason, the world needs to come together now more than ever.
“So, the 19th AKWAABA travel and tourism market is open as we all explore its benefits”, he said.
Otu hinted that the 2023 Carnival Calabar scheduled for December would have its theme as, “The Season of Sweetness”.
He said the state was ready to host revellers across the globe, as a formidable team of dancers and entertainers have been put in place to excite visitors.
Earlier, Sen. Florence Ita-Giwa, Leader of the Seagull Band, said the past editions of the carnival had explored topical themes like Africanism, climate change, industrialisation and more.
Ita-Giwa said individuals should desist from perceiving the carnival as mere dancing activities as it entailed telling beautiful stories that educate through dance and costumes.
She said in the process of organising the carnival, people’s level of creativity was improved, most especially when crafted images had to be made to relay the stories.
“I am happy that we have a governor that is ready to uphold the carnival.
“Carnival Calabar has come to stay, it is not just about dancing but it is all about telling stories through our costumes and dances”, she said.