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Former Big Brother Naija housemate, Sultana, appointed Tourism Ambassador for Creative Industries.
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Appointment made by Cross River State Carnival Commission with Governor Bassey Otu’s approval.
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She is expected to promote Cross River’s cultural heritage, tourism and creative industries.
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Sultana cites her maternal roots in the state as a source of pride. She pledges to use her public profile to promote Carnival Calabar and enhance the state’s global visibility.
November 15, (THEWILL) – Former Big Brother Naija housemate, Sultana, has been appointed Tourism Ambassador of Cross River State for Creative Industries as the state intensifies efforts to promote its tourism potential and cultural heritage.
The appointment was made by the Cross River State Carnival Commission with the approval of Governor Bassey Otu.
Sultana announced her appointment yesterday, through a post on her X account, describing the recognition as “a new honour, a greater responsibility”.
She said the appointment was particularly significant to her because of her maternal roots in Cross River State, adding that she was proud to be entrusted with promoting the state’s cultural heritage, tourism and creative industries.
The former reality television star pledged to discharge the responsibility with commitment, saying she would represent the state with dignity and purpose.
“I do not take this honour lightly. I embrace this responsibility with immense pride, gratitude and a genuine commitment to representing Cross River State with dignity, excellence and purpose,” she said.
She expressed appreciation to Governor Otu and the Carnival Commission for the confidence reposed in her, identifying culture, heritage, tourism and global visibility as the key areas of her engagement.
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Sultana also paid a visit to the governor, where she offered to support the administration’s tourism development agenda and promote the state’s major cultural events, particularly the annual Carnival Calabar.
During the visit, she commended the governor’s administration for its focus on infrastructure development, tourism promotion and the rebranding of Cross River State.
She further expressed readiness to contribute to the growth of the state’s creative industry in any capacity considered appropriate by the governor.
The appointment comes as Cross River continues to position its tourism and creative sectors as important components of its economic development strategy, with Carnival Calabar remaining one of its major cultural attractions.
