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Amazon is reportedly negotiating a roughly $7 billion acquisition of Decart.
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The startup develops software to improve AI performance across different chips.
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Its products also include live video editing and simulated environments.
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No completed deal or definitive agreement has been publicly confirmed in the sources reviewed.
October 12, (THEWILL) – Amazon is in talks to acquire Decart for around $7 billion, pursuing an AI startup whose software addresses an expensive problem for the industry by getting more useful work from computing hardware.
The Wall Street Journal reported the negotiations on Sunday, October 11, citing people familiar with the discussions. Amazon declined to comment to Reuters, while Decart did not respond to the news agency’s request. The reported price remains under negotiation.
Decart develops both AI models and the underlying software used to run them. That combination gives the proposed acquisition relevance beyond the market for chatbots, extending into cloud computing, advertising, gaming and robotics.
Software That Makes Expensive Chips Work Harder
On its website, Decart describes its optimisation software, DOS, as helping AI teams run their systems “faster, cheaper, and at higher utilisation”.
It says the technology works across Nvidia hardware, Amazon’s Trainium chips and Google’s Tensor Processing Units. These are company descriptions, rather than independently verified performance comparisons.
In practical terms, buying powerful chips is only part of building an AI service. Software must organise the work efficiently enough to avoid wasting that capacity. Reducing the computing required for each task could allow a provider to serve more customers with the same hardware.
Decart already has a relationship with Amazon’s cloud business. AWS lists it among Trainium customers and describes the chip architecture as suitable for its real-time video models. That establishes an existing commercial connection, although it does not confirm the acquisition talks.
For Amazon, owning technology that improves the use of its chips could strengthen its cloud offering. That is a potential commercial rationale, not an acquisition strategy the company has publicly confirmed.
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From Live Video To Simulated Worlds
Alongside DOS, Decart markets Lucy for transforming video as it streams, with applications including virtual try-ons, advertising and gaming.
Its Oasis model generates interactive environments designed for work involving robotics, autonomous vehicles and other physical systems.
Such simulations can provide settings in which developers test how a system responds before deploying it in the real world. Decart’s descriptions establish the products’ intended uses, not proof that they perform reliably in every setting.
For Nigerian developers, agencies and media businesses, these applications are more immediately relevant than the acquisition price.
Live product demonstrations and interactive advertising could become additional production tools, but their usefulness would depend on access, output quality, licensing and cost.
The reported valuation also follows substantial fundraising. Decart raised $300 million in May, in a round led by Radical Ventures that included Nvidia, according to Reuters.
A takeover would leave customers watching what happens to Decart’s existing services and support for competing hardware.
No acquisition terms reviewed explain how those arrangements would change, and neither company has announced new customer pricing arising from the reported negotiations.
Joy Onuorah is a business journalist and brand communications specialist covering financial markets, artificial intelligence, digital economy, and the ideas reshaping business across Africa and the global market. Beyond her reporting for TheWill, Joy uses brand strategy, storytelling, copywriting, and high-value SEO to help brands build lasting market authority.
