May 13, (THEWILL)- The African Union Commission (AUC) has officially invited the governments of Nigeria and South Africa to take advantage of the hosting rights benefits of the next 2 editions of the prestigious annual All Africa Music Awards, AFRIMA.
The AUC’s Commissioner for Health, Humanitarian Affairs, and Social Development, Her Excellency, Ambassador Minata Samate Cessouma said the call aligns with its policies for the strategic transformation of Africa through social integration, as outlined in AU Agenda 2063, the Charter for African Cultural Renaissance, and the AU Plan for Action on Cultural and Creative Industry. The AU describes AFRIMA as a global platform for celebrating and developing Africa’s diverse musical talents and cultural heritage, highlighting the significant opportunities hosting the prestigious awards presents for the selected host country. The successful last edition of AFRIMA was hosted and partnered by the government of the Republic of Senegal in the city of Dakar.
The hosting rights of AFRIMA are usually bestowed on a country that shows capacity and commitment to meet up with the requirement and conditions. The Acting Director for Social Development, Culture, and Sports Division, African Union Commission, Ms. Angela Martins confirmed the invitation and request to bid for the hosting rights extended to the two countries. She said that AFRIMA provides a unique opportunity for the host country to showcase its rich cultural heritage, develop her music sector, promote tourism, and stimulate economic growth. She added that as the bidding process is itching towards its deadline, the African Union remains committed to providing support and guidance to ensure a successful hosting of AFRIMA.
She also reiterated the AUC’s readiness to work closely with the selected host country to maximize the impact of the event on the African music industry, tourism, general economic growth, and socio-cultural landscape.
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