Entertainment & SocietyObi Cubana Partners Quadrangle Media, Launches ‘Next Naija Couple’ Reality Show

Obi Cubana Partners Quadrangle Media, Launches ‘Next Naija Couple’ Reality Show

July 08, (THEWILL) – A new reality show is about to hit the screens. In the mould of Big Brother Naija, the reality show will be called ‘Next Naija Couple.’ An initiative of Obi Cubana Groups, a company of businessman and socialite, Obinna Iyiegbu and Quadrangle Media, the show aims to promote African marriages by creating an environment where genuine connections can flourish and redefine the country’s landscape of relationship-based reality TV.

The show is centred around grooming potential couples within African values. Its mission is to help participants find true love, go through self-discovery and build strong connections and friendships that will lead to love and romance. Rated 18, the show will feature 24 participants; 12 men and 12 women who will live together in a luxurious villa for eight weeks, starting 6 October.

The participants will be on a quest to find love, while the winning couple will walk away with a grand prize of N100 million. It’s a 24/7 streaming show, and they will be under the watchful eyes of the digital camera and the audience. But they will show a daily highlight for an hour on the TV screen. The primary criteria for participants are qualifying for the age bracket and being unmarried. For 60 days, participants will engage in activities that promote authentic relationships, free from Western influences and nudity.

The show will also feature dynamic interactions and intellectual activities that depict love in its purest African form. One of the standout features of the show is its interactive format. The audience will have a significant role in determining the course of the show through voting, thereby shaping who stays till the last moment and who goes home early. The show will air daily highlights on Pop Central TV (DSTV channel 189), AIT, and a dedicated mobile app, allowing viewers to follow the participants’ day-to-day activities.

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