September 20, (THEWILL) – MTN Nigeria has announced that it has entered into a sponsorship agreement with the Nigeria Premier League (NPL) and its partners to broadcast NPL matches live in the upcoming season.
The deal was facilitated by NPL, GTI Investment Ltd., and Propel Sports Africa and will see MTN granted exclusive rights to air over 300 games per season. The telecoms giant will broadcast 8 live matches each weekend on its streaming platform, delivering real-time highlights to subscribers.
Basil Kabbani, Chairman of Propel Sports Africa, expressed enthusiasm about the collaboration, stating: “From the very start of our negotiations, we knew MTN was the right partner to give our great content the platform it deserves.”
The broadcast rights agreement was finalised between Propel Sports Africa president Edward Simons and MTN COO Hassan Jabar. Local sports development remains a key focus, with officials confident the accessibility of live matches will grow reception and appreciation of Nigerian football nationwide.
Gbenga Elegbeleye, Chairman of the League Management Company, welcomed MTN as the league’s exclusive telecoms partner. He said the groundbreaking deal marked a significant milestone for sports and technology in Nigeria.
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Jude Obafemi is a versatile senior Correspondent at THEWILL Newspapers, excelling in sourcing, researching, and delivering sports news stories for both print and digital publications.
