A leading e-commerce company, Jumia has reported that mobile phones demand significantly increased in Nigeria’s rural areas in 2023, representing the most ordered items by rural dwellers.
The company, in its just published yearly insight report tagged “E-commerce in Rural Areas” disclosed that phones constituted 18% of all products ordered by rural communities in the country, adding that this is closely followed by beauty products and perfumes which made up 15% while men’s clothing, home appliances and men’s shoes made up 9%, 8% and 7% respectively.
On the surging growth of e-commerce in rural areas of Nigeria, Jumia noted that over 30% of its deliveries were made to rural areas in places where choices for products were limited for consumers.
It linked the performance of rural communities to Nigeria’s young population, who majorly reside in rural areas, noting that the average age of its consumers in Nigeria is 33 years.
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