October 15, (THEWILL) – A vibrant entrepreneur who has successfully positioned herself as a force to reckon with within Nigeria’s fashion terrain, via GYMT Fashion Academy, Princess Kelechi Ogehene tells IVORY UKONU why she is committed to nurturing young talents to achieve their ultimate dreams. Excerpts:
You were a beauty queen and model. Now you are a fashion icon. How did your journey into the fashion industry begin?
My journey to the fashion industry has been marked by an unwavering commitment to excellence. Fashion has always been my passion. I cultivated it through education at prestigious institutions like Lagos Business School, London College of Fashion, Harvard Business School, Massachusetts and Modus Fashion Academy, Dubai. These experiences provided me with invaluable knowledge and skills.
Initially I ran a successful fashion boutique known as Fromin5. I founded and managed my fashion bespoke business for five years alongside a mini-salon (GMYT Couture LTD). However, my true calling emerged with the birth of the House of GMYT, which later evolved into GMYT Fashion Academy. This institution has become a hallmark in fashion education, empowering countless aspiring designers.
My quest for knowledge extends to my current enrollment in an Executive Masters in Business Administration program with Business School Netherlands (BSN) to enhance my business acumen. I’ve also had the privilege of participating in the International Visitor Leadership Program (IVLP), sponsored by the U.S. State Department, visiting multiple states in the U.S., including Chicago, Atlanta, New York, and Washington, D.C. These experiences provide a global perspective that enriches my work.
Did you always aspire to be part of the fashion industry, or was it something that developed over time?
Fashion has been a lifelong passion for me. From a young age, inspired by my late mum who was a seamstress and a serial entrepreneur, I knew that I wanted to contribute positively to the fashion industry. My journey in the industry has been guided by a deep-seated aspiration to make a meaningful impact and inspire others.
What does GYMT mean?
GYMT is the short form of God’s Might. And if I must say, it is by far the leading fashion academy in the whole of West Africa. This is especially perceived through the category of Alumni we have graduated over the years. GMYT Fashion Academy is focused on creating the next generation of entrepreneurs through skill acquisition in Fashion and its business knowledge. Our aim is to create solutions by creating job opportunities for millions of women/youths around the world
What inspired you to establish a fashion school?
The decision to establish GMYT Fashion Academy was driven by my passion for nurturing talent and helping others to succeed in the fashion industry. While I had the opportunity to run a fashion design business, I realized that my true calling was in education. I wanted to create a platform where aspiring designers could receive comprehensive training, mentorship, and exposure to succeed in the industry. It was about making a more profound impact and empowering others to achieve their dreams. My choice to prioritise education and mentoring over a solo career in fashion design stems from my belief in the transformative power of education. I’ve always been passionate about nurturing talent and empowering individuals to reach their full potential. Education has the potential to touch countless lives and create a ripple effect in the industry. I find immense fulfilment in witnessing the growth and success of our students, knowing that I’ve played a role in shaping their journeys.
How long did you run your fashion design business before you founded the fashion school?
My journey has witnessed a significant transition. I initiated my venture in the fashion world by running a successful fashion boutique business in 2005. Afterward, I ventured into the world of bespoke fashion design, which I pursued for five years. However, my passion for fashion and my desire to contribute to African fashion led me to establish GMYT Fashion Academy. This transition marked a pivotal moment in my career, as it allowed me to channel my energy and expertise into shaping the future of fashion through education.
What has been your experience and the factors that have significantly shaped your career in the fashion industry?
My career has been profoundly influenced by various factors that have shaped my journey. My unwavering commitment to continuous learning and self-improvement through education has been a driving force. Additionally, my strong belief in professionalism, empowerment and entrepreneurship has played a significant role in defining my path. Moreover, my dedication to humanitarian efforts and my passion for research have further enriched my experiences. Notably, I am the founder of GAH – AWARDS, an annual event that celebrates social impact, features fashion runways, and showcases entertainment. This event has been a hallmark of the last decade, and we are gearing up for the 11th edition scheduled for December 10th, 2023.
Beyond your role in fashion education, what do you find most fulfilling about your involvement in the industry?
The most fulfilling aspect of being in the fashion industry is witnessing the transformation and success of individuals. It’s about knowing that through education, mentorship, and empowerment, we’re enabling aspiring designers to realise their dreams. It is incredibly rewarding to see our students thrive and make a significant impact in the industry.
Where did you earn certification to teach fashion?
My educational journey has been a diverse one, combining formal education with practical experience. While my initial exposure to fashion began at a young age, learning from a local store and my mother, I later pursued formal education to refine my skills. I’ve been fortunate to study at some of the world’s most esteemed institutions. I earned certifications from institutions such as Lagos Business School, London College of Fashion, Harvard Business School, and Modus Fashion Academy Dubai, to name a few. However, what truly sets me apart is my extensive hands-on experience of nearly two decades, during which I founded and managed several fashion businesses. This practical knowledge, combined with my academic background, has equipped me to lead effectively. GMYT Fashion.
How old is GMYT Fashion Academy and what sets it apart from other fashion schools?
GMYT Fashion Academy recently marked its 10th anniversary in December 2022. What sets us apart is our unwavering commitment to offering a holistic educational experience. We prioritise hands-on learning, global perspectives, and industry networking. Our mission extends beyond traditional education; we aim to mentor, expose and empower our students, equipping them for all-encompassing success in the fashion industry. This dedication to comprehensive education is a hallmark of GMYT Fashion Academy.
What is the most challenging aspect of running GMYT Fashion Academy?
Maintaining high standards and keeping up with the constantly evolving fashion landscape is one of the most challenging aspects. The industry is dynamic, and we must ensure that our curriculum and training remain relevant and impactful for our students.
Given the economic climate, how do you navigate the challenges that affect businesses? What strategies have helped you to thrive?
Like all businesses, we are affected by economic fluctuations. However, our adaptability, commitment to excellence, and a focus on delivering value to our students have allowed us to navigate challenges successfully. Additionally, diversifying our offerings and staying connected to industry trends have been key strategies.
Looking back at your journey, what would you consider to be your greatest achievement since you ventured into the fashion business?
My greatest achievement has been the impact we’ve made on countless lives through education. Witnessing our students succeed, start their fashion businesses and make their mark in the industry is immensely fulfilling. It’s about empowering the next generation of designers and entrepreneurs.
Beyond imparting fashion knowledge, how do you make an impact in the industry and in society?
We make an impact in the industry and society by not only educating but also nurturing creativity, professionalism, and entrepreneurship among our students. Additionally, I’m involved in some humanitarian efforts through initiatives like the GMYT Foundation, where we support education and empowerment projects, provide opportunities for underprivileged individuals. Education and women’s empowerment are causes particularly close to my heart.
Fashion designers in Nigeria often struggle to receive support from the government. If you were in a government position, what steps would you take to support the fashion industry?
If I were in government, I would prioritise policies that support local designers, provide funding opportunities and promote the growth of the fashion industry on a global scale. Collaboration between the government and industry stakeholders is crucial for sustainable development.
What is your take on the proliferation of fashion shows?
Fashion shows can be a great platform for designers to showcase their creativity and collections. However, it is important that these events are purposeful and strategic, contributing to the industry’s advancement rather than just being for the sake of it.
Are you a member of the Fashion Designers Association of Nigeria (FADAN)?
I am currently a member
How has your membership benefited your career?
I believe in unity and collaboration within the fashion community. Membership can provide valuable networking opportunities and support for industry professionals.
You are a recipient of several awards. Which would you say is most meaningful to you?
With over 120 awards, including recognition as the fastest-growing Small Medium Enterprise in the fashion education sector, I’ve received accolades such as the Economic Community of West African States, (ECOWAS) Designer of the Year and the Nigerian Entrepreneurs Award for Most Enterprise Personality of The Year. I would say all of them mean so much to me in different ways. These honours contribute to my reputation as a fashion icon.
What are the three qualities that you believe makes a fashion designer stand out in the industry?
Three qualities that make a fashion designer stand out are creativity, attention to detail, a strong and unique brand identity.
Before creating a fashion piece, what are the three most important factors that a fashion designer must consider?
A fashion designer must consider the target audience, functionality of the piece, and current fashion trends before creating a fashion piece.
You were once a model. Do you still find time to model these days?
While I occasionally engage in modelling for special projects, my primary focus is on my studies and running GMYT GROUP Ltd. GMYT Fashion Academy, GMYT Apartment, GMYT Fashion Store, GABA AWARDS, and GMYT Foundation.
How would you describe your stint as a model? How did modelling influence your perspective on the fashion industry?
My modelling days were a valuable learning experience. They provided me with insights into various aspects of the industry, from the creative process to the demands of the runway. This first-hand experience has enriched my perspective on fashion.
Can you compare and contrast your days as a model with what exists in the fashion industry today?
Today’s fashion industry is more diverse, inclusive and accepting of various body types and backgrounds. While modelling standards have evolved, the core principles of creativity and self-expression remain constant.
You established the annual GAHAWARDS. Could you share what these awards are about and their significance in the industry?
GAHAWARDS LTD is a prestigious humanitarian awards platform designed to recognise exceptional individuals and brands that are making significant positive contributions to society. These awards encompass various categories, including social impact, entertainment, scholarships, runway, and more. They are a celebration of the remarkable achievements of fashion professionals and serve as a catalyst for the growth of the industry. GAHAWARDS LTD is an initiative by GMYT Group Ltd, further reinforcing our commitment to promoting excellence and positive change within the fashion industry and beyond.
Balancing creativity with running a successful business can be challenging. How do you manage this balance in your career?
Balancing creativity and business requires structure, time management and a passionate team that shares the vision. It is essential to have a clear strategy and prioritise tasks effectively.
As a successful businesswoman, what strategies and principles have helped you achieve success in your various ventures?
Continuous learning, adaptability, a commitment to providing value to customers, and a relentless pursuit of excellence have been key factors in achieving success in my ventures.
In your view, what constitutes a fashion statement?
A fashion statement is an outfit or accessory that reflects one’s unique style, personality, and the confidence to carry it off with flair.
How do you unwind?
When I am not working, I find relaxation and balance through the various activities. I’m passionate about research, which allows me to explore new ideas and stay informed about industry trends. I enjoy playing golf and spending time in nature. These pursuits help me unwind and recharge, ensuring I’m ready to tackle new challenges with a refreshed perspective.
Looking back, what would you say were the significant influences or experiences that have shaped you into the influential leader you are today?
My upbringing, a strong sense of purpose and a lifelong passion for fashion have significantly shaped my journey. Additionally, my commitment to continuous growth and empowerment has been pivotal in my development as a leader.
Could you share some fond childhood memories or experiences that have stayed with you throughout your life?
Childhood memories of family gatherings and my early fascination with fashion have stayed with me. They remind me of the importance of family, creativity, and following one’s passions.
How do you envision the future of the fashion industry in Nigeria and what role do you see yourself playing in it?
I envision a bright future for the fashion industry in Nigeria, with global recognition and opportunities for local designers. I see myself continuing to empower and mentor aspiring designers, contributing to the industry’s growth and development on a global scale.
About the Author
