BEVERLY HILLS, March 08, (THEWILL) – Advertising guru, Biodun Shobanjo, has said that he would never in his lifetime ever work for billionaire business mogul, Mike Adenuga or with any of his companies ever again. While Adenuga, a Forbes listed billionaire has his tentacles spread across real estate, telecommunications, oil and gas etc. Shobanjo, a legend in the advertising industry has his tentacles spread across, advertising and marketing, security, public relations, real estate, all of which he operates under Troyka holdings.
Shobanjo’s advertising agency, Insight Communications, in the past had churned out advertising briefs for some of Adenuga’s companies but somewhere along the line, ethical issues cropped up. Adenuga must have made some mouth-watering poaching offers to members of staff of Shobanjo’s agency. On learning of this, Shobanjo decided it was best to end their working relationship.
“I thought what he (Adenuga) did was most unethical. All the people he recruited were those he interacted with in the period we used to look after his account. What that tells me is that it is dangerous working for him because if you expose your people to him, he entices them, which is totally unfair. I gave him all due courtesies as a client and he reciprocated. He gave us a free-hand; we had a wonderful relationship while it lasted. Till date, he remains my brother. But to work together, no.”