April 10, (THEWILL) – The Christian Association of Nigeria (CAN) has condemned an “offensive” advert by FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, which used the crucifixion of Jesus Christ as an advertorial to promote its product on Good Friday.
CAN, in a statement signed by its General Secretary, Barr. Joseph Daramola, on Easter Monday, described the advertorial message as insensitive, offensive, and unacceptable.
According to CAN, Good Friday is a solemn day for Christians all over the world, a day they commemorate the death of their Lord and Saviour, Jesus Christ, who was crucified on the cross for their sins.
The statement reads in part: “It is not a day to be used for crass commercial purposes. FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.
“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit. We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians, who share our concerns.
“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately. We recall a similar incident in the past when Sterling Bank Plc. used crucifixion imagery to promote their product.
“We condemned it then, and we condemn it now. We, therefore, urge all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products.
“We will not tolerate any attempt to trivialize or disrespect our faith. Be warned.”
