June 12, (THEWILL) – Spotify, a global online music streaming platform, said it paid more than N25 billion to Nigerian artistes as royalties in 2023.
Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, said this was double what was recorded in 2022, with a 2,500 percent increase since 2017.
Muhutu-Remy said these details were contained in Spotify’s recently launched annual report ‘Loud &Clear’.
She said the report was meant to increase transparency in the music industry, by sharing data on Spotify’s royalty payments and breaking down the global streaming economy, the players and the process
She further revealed that the number of Nigerian artistes earning over N10 million in royalties has quadrupled since 2018. According to her, over half of these royalties went to independent artistes or labels, showcasing the democratising power of streaming.
“Spotify listeners discovered Nigerian artistes nearly 950 million times in 2023 and Nigerian artistes own over 80 percent of the tracks featured on Nigeria’s daily top 50 chart in 2023. Over 1,400 Nigerian artistes added to Spotify’s editorial playlists in 2023.
“The significant growth in royalties earned by Nigerian artistes on our platform is a powerful testament to their talent, creativity and global appeal. We are proud to amplify their voices and fuel the Nigerian music revolution.
“As a leader in the streaming economy, we are committed to supporting African creators to make a living from their art and we’ll continue to invest further in African artists to ensure this momentum continues”, she stated.
Muhutu-Remy noted that while Afrobeats remained king, Nigeria’s music scene was experiencing a genre revolution, as Spotify data revealed an increase in popularity across local genres.
She said homegrown genres like Highlife have experienced a significant increase in listenership in the last 12 months by 224 percent, Igbo Pop by 303 percent, and Fuji by 187 percent.
She noted that Highlife, Fuji and Igbo Pop also saw listenership increase in Q1 2024, growing by 240 percent, 175 percent and 270 percent respectively, compared to Q1 2023.
According to her, top artistes remained Fuji King, K1 De Ultimate on top, while Highlife finds new life with Umu Obiligbo‘s energy and Phyno for Igbo Pop.
“For top tracks, Fuji gets a fresh spin with Adewale Ayuba’s ‘Koloba Koloba,’ Highlife goes nostalgic with Chief Osita Osadebe’s ‘Nwanem Ebezina’ and Igbo Pop gets a vibrant boost with KCee’s ‘Ojapiano.’
“Men dominate listeners of local music genres like Fuji (85 percent), Highlife (89 percent) and Igbo Pop (81 percent). However, Gen Z, aged 18 to 24, is the leading age group across all the three genres, making up 32 percent of Fuji listeners, 31 percent of Highlife listeners, and 46 percent of Igbo Pop listeners.
“Interestingly, cities like Lagos, Port Harcourt, and Katsina all top the charts for streaming these local genres – Fuji, Highlife, and Igbo Pop. The top 5 exported music genres from Nigeria are Afrobeats, Nigerian Pop, Afropop, Nigerian Hip Hop and Afro Rhymes and Blues”, she added.
About the Author
