September 16, (THEWILL) – Rapper, Crown Uzama aka Shallipopi has argued that Nigerian artists who boast of the same stream as American artists deserve to charge a similar fee as their US counterparts. According to Shallopopi, an artist charges what he believes he deserves based on the success and reach of their music.
“If your music has gotten the same stream as an American artist, you should be charging the way they charge but if your stream is not up to that you cannot overcharge. It depends on your music and where it has gotten, that’s what your price is going to be,” the hitmaker said, disputing the popular narrative that Nigerian artists have overpriced themselves out of the affordability of Nigeria.
With the fast-growing global success of Nigerian music, Afrobeats stars are enjoying massive international patronage which has seen their stocks rise to an all-time high. With artists charging hundreds of thousands of dollars in booking fees, it has become increasingly difficult for Nigerian promoters to match this fee which has led to an increasing inability to book A-list Nigerian stars. Shallipopi is one of the recent breakout stars from Nigeria’s fusion of Amapiano, Afrobeats, and Hip Hop which launched him to stardom.
