August 28, (THEWILL) – Nigerian content creators, Eniola Olanrewaju aka Korty EO, Isaac Olayiwola, aka Layi Wasabi, and Maryam Apaokagi, aka Taaooma, have been spotlighted by ‘Rolling Stone,’ the US magazine.
In its Creators Special 2024, the magazine celebrated the content creators for keeping their Nigerian communities and culture front of mind and finding success.
“Local brands are often eager to give social media stars ad deals. Some of these creators say they want to expand their audiences and profitability and are looking elsewhere to do it,” it wrote.
Korty disclosed that her latest hobby is making money. The YouTuber said she wants to expand her platform’s reach in order to create more opportunities for Nigerian creatives to tell their stories.
“I can do that across the globe and it will connect with every single person. We are very industrious and ambitious people, but there is also a lot of poverty here. That is the importance of collaborations with other people on other continents. It just brings more eyes to the beauty happening here,” she said.
On her part, Taaooma, said she wants to make movies and definitely wants a Western audience. The skit maker also told Rolling Stone that she believes in staying true to herself and tailoring her content to her community.
“When you stretch your hands out to other places, your community is going to support you. So, that is what I have tried to do,” she said.
The US-based magazine described Layi, as one of the most recognisable faces on the young Nigerian internet.
It said Layi’s content plays into Pan-African folktales, which reflect hope and resourcefulness in harsh conditions.
“What sells Layi is him reflecting what Nigerian life actually is,” the magazine wrote.
