August 18, (THEWILL) – In an effort to deepen and promote the rich African cultural heritage by leveraging creative African fashion, the Olu of Warri Kingdom, Ogiame Atuwatse III and his wife, Olori Atuwatse III, the Queen Consort of Warri Kingdom, have unveiled ‘Elevate Africa’ with the aim of harnessing talents in fashion and culture.
The initiative also offers a platform ‘Africa Thread’ with the sole objective of providing and encouraging talented individuals or groups in showcasing their talent in fashion with a price tag of $5,000.
The Royal couple noted that thread in African fashion has assumed global acceptance. The laudable initiative is in line with the Royal Iwere foundation to fast-track social enterprise in Warri Kingdom. According to the Queen Consort, Elevate Africa, was born in recognition of the vast potential within the African fashion value chain, spanning from textile production to cutting-edge design and global promotion. With the world increasingly embracing the rich heritage and bold creativity of African fashion which is longer just a fleeting trend but celebrated through blockbuster films, major exhibitions, and a thriving market for contemporary designs, Elevate Africa is committed to amplifying the voices and talents propelling African fashion to new heights. In line with this mission, it introduced the ‘Threads of Africa’ fashion prize, designed to spotlight and reward the innovators and visionaries shaping the future of African fashion. The project among others would also recognise, celebrate sustainability by honoring designers who incorporate eco-friendly practices, ethical sourcing, sustainable materials and setting new standards for the industry.
