August 14, (THEWILL) – National Council For Arts & Culture, a premier celebration of African talent and culture and Filmhouse Group, a leading player in the African film and entertainment industry, have announced a transformative new collaboration aimed at revolutionising the African entertainment sector.
Under the new arrangement, Nigeria, the country of honour for this initiative, will be prominently featured throughout the partnership’s activities.
The collaboration will kick off with MIP Africa, a significant event during FAME Week Africa 2024, which is an annual industry gathering celebrating Film, Music, Fashion and Entertainment. MIP Africa provides one-to-one meetings between content creators and producers, opportunities for co-production partnerships and insights into upcoming film content for both African and global audiences.
This event will serve as a platform to launch the partnership and showcase the innovative projects and talent that will be supported by the collaboration. Both organisations are enthusiastic about the impact this partnership will have on the industry and are committed to continually redefining the African entertainment sector.
This strategic partnership will also focus on uniting creative forces across film, television, animation, music and entertainment technology.
Through this collaboration, both organisations seek to showcase diverse cultural narratives, empower emerging talents and inspire innovation.
Additionally, the partnership aims to foster inclusivity while enhancing visibility for the African entertainment space, supporting emerging talent and creating impactful industry networking opportunities.
The focus on Nigeria as the country of honour spotlights the country’s pivotal role in the African entertainment landscape and highlights its significant contributions to global culture. Key figures in fashion and music are encouraged to connect, contribute and join us on this thrilling journey.
Commenting, Director General, National Council For Arts & Culture— Mr Obi Asika said ‘’The National Council For Arts & Culture is delighted to present Nigeria as the Country of Honour at the prestigious Fame Week, held in Capetown, South Africa, which comprises Film, Music and Fashion, we are partnering with the private sector and thank Filmhouse Group for their leadership in this regard, they and others are working with us to present the best of Nigeria and we look forward to a positive outing which promises new opportunities for Nigerian creativity and talent.”
Also commenting, Group CEO, Filmhouse Group, Mr Kene Okwuosa, said: “Partnering with the National Council For Arts & Culture perfectly aligns with our commitment to advancing the African entertainment industry. With Nigeria as the country of honour, we are excited to showcase the country’s vibrant talents and rich cultural stories Together, we aim to foster innovation and provide a platform for emerging talent to shine on a global stage.”
In her submission, the Chief Content Officer, FilmOne Limited, Mrs Ladun Awobokun, added, “We are thrilled to be representing our country Nigeria and joining forces with the National Council For Arts & Culture to create new opportunities for the entertainment sector and our African stories. This collaboration will allow us to combine our strengths and resources to spotlight the incredible talent and stories that Nigeria has to offer.”
Anthony Awunor, is a business correspondent who holds a Bachelor of Arts Degree in Linguistics (UNILAG). He is also an alumnus of the Nigerian College of Aviation Technology (NCAT), Zaria Kaduna State. He lives in Lagos.
