March 03, (THEWILL)- Over two years after she triumphed in a global competition for women entrepreneurs, the Veuve Clicquot Bold Women Awards, a catalyst for entrepreneurial revolution, spotlighting women who excel in their fields while championing ethics and inclusion, Affiong Williams, founder of ReelFruit, a processing, packaging and marketing company, has taken her agribusiness to a whole new level and elevating Nigeria’s agricultural landscape with the launch of a state of the art $2.5 million dried fruit processing facility in Ogun State.
The facility is currently the largest in the country with a capacity of 800 metric tonnes. The launch of the cutting-edge facility not only aligns seamlessly with Williams’ mission to empower underserved communities and reduce post-harvest losses, particularly in the realm of fruit production, it is a realization of a long-held aspiration to bolster agricultural and agribusiness endeavors in Nigeria, particularly for rural women engaged in mango cultivation in Kaduna. The company also produces a wide range of dried, healthy fruits and nuts snacks made from fruits which include mango, pineapple, cashew, banana, etc. Aside from the local market, the startup also exports its products to West African countries and beyond.
A post graduate diploma holder in Business Administration from Wits Business School, Johannesburg, South Africa, Affiong worked for four years for Endeavor Global, a global non-profit which catalyzes economic development by supporting small to medium enterprises in developing markets. In 2015, Williams was recognized by Forbes Magazine as one of the most promising ’30 under 30′ entrepreneurs. She is also an avid runner, completing more than 10 marathons to raise money for various charities.
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