BEVERLY HILLS, January 29, (THEWILL) – Chocolate City and EbonyLife TV have announced a strategic partnership called ‘Chocolate City Unsigned’, a genuine homegrown reality TV show created to search for the next Africa’s biggest music star, spearheaded by Chocolate City, one of Africa’s biggest indigenous record labels, and EbonyLife TV, Africa’s first Global Black Entertainment and Lifestyle network and production powerhouse.
This project was announced at a press conference which held on Thursday, January 28, 2016 which saw in attendance, Executive Chairman and CEO of EbonyLife TV, Mo Abudu; President of Chocolate City Group, Audu Makori; CEO of Chocolate City, Jude Abaga (M.I), as well as Victoria Kimani, and other key Chocolate City talents.
Registration for the Chocolate City Unsigned competition will be opened to all interested participants across Africa on March 21, 2016 while the competition proper is billed to commence in Lagos, Nigeria, in May 2016. Chocolate City Unsigned will be televised on EbonyLife TV and other select TV channels.
Relevant to the African market. We are greatly excited about this platform, not only for the African youth, but also for brands that appreciate the power of an amazing music property to connect with the drivers of arguably the most vital segment of the economy.”
See photos from the press conference below!
