July 14, (THEWILL) – The Advertising Regulatory Council of Nigeria (ARCON), has promised to take action against Debo Adebayo, aka Mr Macaroni, over a sexual stimulant advertisement for D’General Bitters.
Mr Macaroni and Kemi Ikuseedun, also known as Mummy Wa, promoted the new drink in a sexual manner in a skit that has now gone viral.
In the video, Mummy Wa demanded for sex from her husband who initially declined. But after taking the drink, Mr Macaroni yielded to his wife’s sexual request.
In a statement signed by Olalekan Fadolapo, ARCON director general, on Friday, the regulatory council said the advert material was neither vetted nor approved by the Advertising Standard Panel (ADP) before being exposed on social media.
Fadolapo added that the skit violated the regulations of ARCON and the Nigerian Code of Advertising.
ARCON, in the statement, also demanded that the content be pulled down from all social media platforms.
The regulatory agency added that it will take all necessary steps to ensure the violators are sanctioned.
“The attention of the Advertising Regulatory Council of Nigeria (ARCON) has been drawn to the D’General Bitters as a sexual stimulant advertisement by Mr Adebowale Adedayo a.k.a. Mr Macaroni and Miss Kemi Ikuseedun a.k.a. Mummy wa, being currently exposed online/social media platforms.
“The advertisement was neither presented for vetting nor approved by the Advertising Standards Panel (ASP) and is in violation of the ARCON Act and the Nigerian Code of Advertising.
“ARCON has directed the advertiser, agency and platform owners to immediately remove and stop further exposure of the advertisement.
“ARCON has directed the advertiser, agency and platform owners to immediately remove and stop further exposure of the advertisement.
“ARCON will take all necessary steps to ensure the violators are sanctioned.
“As gatekeepers of advertising, advertisement, and marketing communications, ARCON will continue to ensure all advertisements are ethical, responsible and in conformity with the prevailing laws of the Federation, as well as the Nigerian Code of Advertising.”
