August 16, (THEWILL) – Mefa Abuja Venue Ltd, a leading force in Africa’s performance venue sector has announced a strategic partnership with the National Council for Arts and Culture (NCAC), to develop Nigeria’s first-ever comprehensive network of performance venues.
This collaboration is set to transform the nation’s entertainment industry by introducing top-tier facilities and a structured environment for performers across multiple cities, including Abuja, Lagos, Port Harcourt, Kaduna, Enugu and Ibadan.
Mefa stands out with its commitment to curating at least one concert every week throughout the year, starting from its launch. This ensures a continuous stream of live performances that will engage audiences and provide artists with consistent opportunities to showcase their talents.
Additionally, Mefa’s incubation program is dedicated to developing emerging artists, turning recording artists into skilled live performers.
This initiative will equip artists across the nation to maximise the benefits of their live performance careers.
With Nigeria’s music market projected to grow from $4.40 million in 2022, to $8.03 million by 2027, Mefa’s initiative is poised to capitalise on this growth, fostering a vibrant performance
culture across the nation.
“Our partnership with the National Council for Arts and Culture marks a significant milestone in our mission to revolutionise Nigeria’s entertainment landscape. By establishing these venues and curating regular performances, we are not only creating a platform for artists to thrive but also contributing to the sustainable growth of the industry,” said Mr Yinka Obebe, Co-founder of Mefa.
Mr Obi Asika, Director General/CEO of the National Council for Arts and Culture, added, “Today is a historical day for the council as we sign this MOU to deliver 6 venues across Nigeria, kicking off with Abuja and Lagos, that will provide world class spaces that are multi-functional and that deliver live entertainment & sports and enable capacity building. We are delighted to partner with Mefa and look forward to bringing these facilities live to provide more opportunities for all Nigerians’.
Anthony Awunor, is a business correspondent who holds a Bachelor of Arts Degree in Linguistics (UNILAG). He is also an alumnus of the Nigerian College of Aviation Technology (NCAT), Zaria Kaduna State. He lives in Lagos.
