Renowned fashion designer, Ohimai Atafo, the creative director of Mai Atafo, has uplifted the fortunes of 40 fashion designers in Lagos. In a programme tagged, ‘Fashion Conversation’, the award-winning designer collaborated with Scottish whisky brand, The Macallan, to support and empower 40 young fashion enthusiasts selected from Nigeria.
Participants gained industry insights through in-depth conversations about the commercialisation of fashion and tips on how to navigate the fashion industry. An eight hour class with the renowned cloth maker about designing, branding, marketing and other essential skills needed to excel in the industry was impacted to participants. They were also privileged to view some brands of The Macallan whisky while networking with other budding designers.
The first phase of the master class programme took place last month but by popular demand and the overwhelming impact the first phase had, another master class had to be featured last week to impact more aspiring designers. According to Atafo, the whole idea is to impact lives by touching as many people as possible and train them to become masters in their crafts. The initiative was founded five years ago as a significant step towards empowering young Nigerian fashion enthusiasts and providing them with a platform to identify their roles in the fashion industry.
